Hello everyone out there in SoundCloud land! In case you missed it, here’s a recap of what happened last week on our SoundCloud Tumblr.
On Tuesday:
- In light of their album debut, Kiss Kiss Kiss announced a remix contest! The winner’s packages are insane. Click here for details.
- Check out “Wake Up Everybody,” the new track from John Legend’s upcoming album with The Roots, premiering on your favorite site (SoundCloud!):
- The Kavinsky remix competition winners were announced! From over 500 entries, the winners are:
On Wednesday:
- We shared some new tracks and remixes from the upcoming Get Cape. Wear Cape. Fly release. Listen here:
- Wechsellook profiled our office! Check out our sweet digs (we’ve still got some desk space to share, by the way, check out our jobs page!):
- Not to be outdone, our Los Angeles-based employee Lee Martin shows off to us his transatlantic sister office:
Thursday:
- A couple of months ago we chatted to George Burl, an independent folk singer from Nebraska, who had been a Soundcloud pro user for just over a year. Today George is releasing his next EP Arrows which you can stream here:
- UK-based indie label Tough Love Records celebrated their 5th birthday! In celebration, they’re hosting a free, all day event at the Stag’s Head in London and have uploaded a compilation of their favorite tracks from the last half-decade here:
- Meetups meetups meetups! This Thursday, Soundclouders are going to be gathering in: Los Angeles, Barcelona, San Francisco, Linz, Liverpool, Medellin, Miami, Atlanta, New York, Manchester, Amsterdam, London, Berlin, and more. Head over to our Meetup page and see what’s going on near you!
And we saved the best for last…TGIFriday!
- Four Tet released this stunnin remix of a Jon Hopkins track:
- Warmest Chord is a brand-spanking new label from London, who specialize in digital releases partnered with super limited screen prints. Like what you see? Think they’ll like what they hear? Send off a track to their dropbox.
- Maximo Park’s Quicken the Heart Remixed was released on SoundCloud. Learn more about the project here.
- Warp Records are streaming a new track from SeeFeel, their first in 14 years. If you fancy some scratchy, hypnotic sounds to ease you into the weekend, head on over to Warp’s site and check it out.
- Ghostly International’s Shigeto released a free EP on SoundCloud. Check it out:
- And finally, we were treated to session of great music by business development intern and musician Ian Hooper (thats him at the bottom):

A nice way to end the work week, don’t you think? And on to the next… stay tuned for upcoming news about why Ian was playing SoundCloud HQ.

Djing is not just picking the next song, but planning how your songs will flow for the entire night. There are 2 critical time-lines we will look at in this article that you should keep in mind when planning the flow of a night: the drink line and the tempo line. Understanding and playing with these principles will mean happier dancers and happier owners!
The Drink Line- Build it, Use it!
We would all like to think our dj skills reign supreme, but lets keep the egos in check and share a short moment of honesty. Alcohol keeps the dance floor pumping. You can use that knowledge to help your dance floor and make sure the club does well at the bar. The trick is to respect “the drink line”. The basic timeline of an average DJ would start off light, build itself towards a peak, and slowly drop towards the end of the night. This will work, but the more nuanced and professional djs deftly work in some breathing room for drink breaks.

In the chart above, the dj has programmed 2-4 sections through the night where he intentionally allows the energy to drop moderately. Then after a 15-30 minute lull, the energy picks right back up and thanks to a fresh round of shots, goes to new heights! Programming in a few intentional breaks in energy does a few critical things:
1) Provides a clear opportunity for drink breaks helping the bar
2) Gives the dancers some breathing room and down-time
3) Provides you the chance to play a few great tracks that might not exactly be hits
4) Using the illusion of juxtaposition creates a sense of gradual energy building. 11 can start to feel like 7 if there is no reference point.
Like it or not- the club is not a non-profit entity. Club owners invest time and money into their institutions to bring in a profit, so if you want to keep your job as a resident dj, it’s wise to keep that in mind when planning sets. Don’t sacrifice your artistic integrity, but keep in mind when the club does well so will you.
THE TEMPO LINE
Just like the drink-line, the tempo line is also used to build and maintain energy throughout the night. It could coincide with your drink line but may also follow a totally different track. Here are 2 very common tempo lines that will pay solid dividends:

The builder should be fairly obvious but it’s amazing how few people actually gradually build tempos throughout the night. Over-zealous openers start the night off right at 130pm and leave headliners with no-where to go. If this happens to you- reset the clock! Let the track run out, start the set at a lower BPM. There will be some temporary energy loss but way more room to work with through the set.

The loop is more common with mixed format sets where lots of different BPMs are expected. This is my favorite style to mix with because tempos changes can give huge boosts of energy to the dance floor. I typically work 2-3 tempo cycles into the mix throughout a 4-5 hour set.
During a tempo cycle, the BPM can go all the way up the tempo range, loop around the “horn” (180) and then double back down to 90.
The timing of the lower BPMS is very important and should be used sparingly. A good time to give dancers a break by dropping the tempo is around 2AM when everyone enjoys a good drunken slow dance. The tempo’s and times above are not by any means correct, but used more as an example of the cycle.
UNIVERSAL AUDIO
Some of these principles certainly apply more to venues where drinks are no longer served after 2AM. Others, like the tempo line can apply to any venue if the unique needs and circumstances of the local dancers are considered. These principles should serve as guidelines but ultimately its your eyes, ears, and judgment that will make the best call for the dance floor. That is, after all, why they pay us the big bucks!
The idea for this article came from Jules Etro but was re-written for clarity- Thanks Jules!
Hey hey, we’ve got a new employee in our office! Meet Caroline Drucker, our Product Manager.
Hi Caroline, tell us how you came to work at SoundCloud.
In my last job, I had the chance to manage the development team and fell in love with the process behind web apps, from the conceptual stage through to tweaking the features after they are live. The opening at SoundCloud seemed like exactly what I was looking for, a job that I love doing with a team of amazing people and a killer product to boot. Pretty chuffed to have been hired!
What were you doing before this?
I came to Berlin to do some graduate work in Architecture. At the time the students were on strike leaving me with nothing much to do with my time, so I got an internship at an indie electronic record label, which quickly developed into a job. Somehow I ended up in print media and then moved onto digital stuff and now I’m here! Architecture did get lost somewhere along the way but I like to think that in a way I’m still building, only now I don’t have to worry about structural engineering.
What do you here at the company?
I’m a product manager – it’s my job to help define and steer the product roadmap together with the team. More than anything though I stare sternly at my screen. (see image above)
Where would you like to see SoundCloud going?
To be the web’s number one home for music makers!
What kind of music are you into?
All sorts of stuff – am a big fan of a UK band called Chapel Club
Here’s a great edit of a track I had *several* dance routines for as a child by Joakim
And who can’t love something touched by DJ Koze?
Where can we find you on the weekends?
Somewhere with loud music and bright lights working on my Olivia Newton John impression
Do you have any side projects going on?
Mainly working on my Katherine Hepburn impression.
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Katherine Hepburn, eh? Judging by the picture, so far so good, Caroline!
Help us welcome Caroline to the team and say ‘Hi’ in the comments. Also, she’s @Bougie on Twitter.




